Lonely Planet x Three Mobile
We partnered with Three Mobile in the UK to create the series "Why I Love". Comprised of 3 bespoke productions on 3 continents with 3 separate Influencers (do you sense a pattern here?). We integrated device usage and interactive lower third advertising to show off Three Mobile's international roaming coverage across Iceland, the US, and Australia.
As one of our first branded content pieces on our Video hub and social presence, we ended up with over 2 million views across platforms.