Lonely Planet x GoPro present: Discover Thailand
We partnered with GoPro to launch lonelyplanet.com/video in early 2017. To launch that project, we created a series on one of Lonely Planet's most popular destinations. Shot entirely on GoPro's Hero5 camera, featuring product integration throughout, this 3 video series shows off all of Thailand's diverse adventure opportunities.
With over 2 million views across Lonely Planet's channels, it helped launch Lonely Planet's video offering and establish us as a player in the branded content space.