Lonely Planet x GoPro present: Best in Travel 2018
DETAILS
We partnered with GoPro to produce 24 pieces of content for Lonely Planet's Best in Travel 2018 campaign. A 100% bespoke production across 4 countries, with 4 hosts, shot completely on GoPro's Hero6 camera and Karma system. It features deep product integration across the entire project and was a gigantic success across the board for both brands.
RESULTS
With over 3 million video views on site and another 10+ million on social, Best in Travel saw a 1500% viewership increase over the prior year video content. The Best in Travel hub saw over 200% growth in time on site, 50% increase in visitors and a 60% decrease in bounce rate year over year. The series was nominated for a 2017 Digiday Award for best partnership.
