TEVA & SIMPLE FOOTWEAR - CREATIVE DIRECTION
I was head of the creative team responsible for the look and feel of the Teva and Simple footwear brands from 2006 to 2012. We championed the effort to redefine and revitalize the voice and vision of each brand. Oversaw conception, design and execution of top-to-bottom rebranding campaigns including consumer ad campaigns, brand videos, commercials, consumer catalogs, sales catalogs, packaging, point-of-purchase fixture design, trade show, event and website design. All photography: Tony Czech
