Lonely Planet x Turkish Airlines present: Best in Travel 2016
We partnered with Turkish Airlines to create bespoke marketing videos promoting Best in Travel 2016. These ran on Turkish Airlines' in flight entertainment systems, youtube and facebook channels as well as Lonely Planet's properties.
This was our first branded content video release. The series hit over 1 million views across our channels in 2015, a 400% increase from the prior year.
COPYRIGHT 2023 - MICHAEL JOHANSEN