Universal Music Enterprises - Vice President, Content Creation

• Built and directed the content team at UMe, UMG’s catalog label, overseeing the creation of original visual content for a wide range of legacy artists, including Bob Marley, Frank Sinatra, Guns N’ Roses, ABBA, and Marvin Gaye, among others.
• Collaborated with A&R, Marketing, and Commercial teams to commission a vast array of original visual intellectual property across the entire catalog, establishing and managing a network of hundreds of external creatives, delivering bespoke content campaigns to all major DSPs, and driving overall artist revenue growth by 30% YoY.
• Delivered more than 5,000 pieces of premium music video content across hundreds of artists, driving content revenue growth by over 300% annually.
• Devised and implemented content delivery guidelines that enabled the reuse of assets in advertising and marketing campaigns, resulting in multi-million dollar savings.
• Boosted original content viewership from under 10 million views to over 1 billion views in just three years.
• Developed and commercialized visualizer and lyric videos, ramping up content deliveries by over 10 times in three months.
• Won three Webby Awards and two Clio Awards, with over 15 Webby Awards nominations, for the original content created.